A complex network of bodies, public, commercial and voluntary look after the cultural and sporting activities in London. The Mayor and Assembly must continue to encourage development of these sectors and help maximise their contribution to economic growth. This is one of the most exciting areas of the Mayor's responsibilities. London is such a diverse and cosmopolitan city that there are a fabulous range of alternative and mainstream entertainment throughout the year.

30 million visitors a year come to London - with over 200 arts events every day, 200 museums and galleries, including 11 national museums makes London a truly vibrant city. All these contribute to the economic strength and attraction of London.

With the Olympics in 2012 this will become an increasing important area for the Mayor and the assembly.

In order to continue to encourage this revenue we must have first class facilities, and a clean and graffiti free city. We must feel proud of our heritage and environment. As you travel around London you need to feel safe and you need to see a city you can be proud of - no graffiti, and tidy and litter free streets. Streetscapes designed to be attractive and reduce crime. Well lit passages and access routes, local councils working with residents to improve our quality and enjoyment of London.



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